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Finding His Voice

I don't know what it is about coming from behind that appeals to Kerry so much, but once again, it seems to be working. In the past few days, he has distinctly sharpened his message and found his voice. Some examples:
DETROIT (Reuters) - Democratic candidate John Kerry (news - web sites) unleashed a harsh indictment of President Bush (news - web sites)'s economic stewardship on Wednesday and urged his Republican rival to take responsibility instead of playing the victim.

Trailing in national polls seven weeks before the Nov. 2 election and heeding advisers who have urged him to be more forceful, Kerry rejected Bush's perfect storm defense -- recession, war and the Sept. 11, 2001, attacks -- of the tepid economic performance in the United States.

"The president would have us believe that his record is the result of bad luck, not bad decisions, that he's faced the wrong circumstances, not made the wrong choices," Kerry said in excerpts of remarks prepared for delivery at the Detroit Economic Club, a traditional forum for presidential candidates.

"In fact, this president has created more excuses than jobs. His is the Excuse Presidency -- never wrong, never responsible, never to blame. President Bush's desk isn't where the buck stops -- it's where the blame begins."

And in today's Washington Post:

In addition to the attacks on Bush's domestic policies, the new team has brought about Kerry's tougher line on Iraq. In a statement released after Bush addressed the National Guard Association, Kerry said: "I'll be straight with the American people: Things are getting worse. . . . The situation is serious, and we need a president who will set a new direction and be straight with the American people."

During his first campaign trip to Oregon on Tuesday, running mate John Edwards jumped in, too, accusing the Bush administration of causing "the most fiscally irresponsible turnaround in our country's history."

Discussing Bush at a stop at Clackamas Community College near Portland, Edwards said: "I think he believes he's Ken Lay and America is his Enron. The truth of the matter is that what happens when CEOs run a company the way George Bush has run America, is they get fired."

Bush and Cheney "will say just about anything," Edwards said. "But there's one important thing they won't say, which is how they're going to pay for these ideas that they're proposing. What they don't want people to know is they're proposing another $3 trillion of spending and they have no way to pay for it."

and then, in today's NYT:

In addition to the attacks
"They hide the truth about Iraq, they hide the truth about No Child Left Behind, they hide the truth about what's happening in Medicare," Mr. Kerry, the Democratic nominee, told a union-heavy crowd here in the northwestern corner of one of the most contested states. "It's time we had a president who tells the American people the truth."

In Milwaukee, at a center for the elderly, Mr. Kerry used blowups from the annual trustees' report on Medicare and Social Security to show how a table that projected the percentage of Social Security income that the average person would spend on Medicare had been replaced this year with a line graph with a different bottom line.

"They're playing games with the American people again," he declared. "They hid it from you. They didn't want you to know what the costs were. Once again, this administration hides the truth from the American people."

All this is a great sign that Kerry is finally hitting his stride. Over the past few weeks, I've watched throughout the blogsphere as a fairly simple strategy has developed. It takes a page out of both Clinton and Reagan's playbook. Simply put, it says that Americans ALREADY know everything that is wrong with the country, and as a result, with Bush's Presidency. They just need someone (Kerry) to put the case in terms that are so obvious, they can't help but reach the conclusion that Bush has to go. This "wrong choices" approach does this perfectly. It's meaty and yet still capable of being captured in a sound bite.

Will Kerry stick with this approach? Let's hope so. I can foresee it being devastating during the debates.


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