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Newsweek's Lead

The Image:

The Lead Story:
Ninety Minutes Later, A New Race
Game on: The Bush team went from cockiness to concern to resolution to stop Kerry's postdebate surge. How 'The Closer' made it a dead heat

And the money quote:

Debates don't always shake up a presidential race, but this one did—and there are two more, plus a vice presidential debate yet to come. In the new NEWSWEEK Poll, Bush's 49-43 percent lead in a three-way race has been erased, with Kerry now ahead 47-45 percent. Electoral politics is a game of comparison, and the first appearance of the two men side by side—one having a good night, the other a bad one—did wonders for Kerry's image. His "favorable/unfavorable" rating, last month a tepid 48-44 percent, rose to 52-40 (while Bush's dropped from 52-44 to 49-46). A whopping 63 million voters watched the Miami debate, and Kerry was scored the winner by 61 percent of them; only 19 percent thought Bush had won. Among viewers, Kerry overwhelmingly was regarded as the better informed and more self-assured. More ominously for Bush, Kerry was seen as the stronger leader onstage (47-44 percent)—and even as the more likable guy (47-41 percent). Bush aides privately had to admit that it was a race again, understating the obvious.

Who needs 'Joementum' when you've got 'The Closer'?


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