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Magazine Covers

Over at Tapped, Dana Goldstein raises an interesting question:

Turns out that Esquire's August 2007 cover featuring John Edwards was its worst seller of the year. Angelina Jolie, on the other hand, flew off the newsstands. You know, Esquire readers may not be all that interested in politics, but at least Esquire has attempted to cover the biggest election of our generation. Correct me if I'm wrong, but I haven't seen the women's magazines featuring the presidential candidates on their covers. (Though Hillary Clinton did decline to appear in Vogue for fear she'd seem frivolous.)

The "frivolous" thing strikes me as odd. Is appearing on Ellen Degeneres or Tyra Bank any more or less serious than Vogue? If so, why? And if not, why not? I certainly don't have the answers here. Any thoughts?

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