When President Eisenhower warned the nation about the growing power of the Military-Industrial Complex, this is what he was talking about.
I'm going to include a short excerpt taken from the middle of the article that provides some historical perspective, and then offer a series of much longer ones with commentary, but please, please, please read the entire piece.
By early 2002, detailed planning for a possible Iraq invasion was under way, yet an obstacle loomed. Many Americans, polls showed, were uneasy about invading a country with no clear connection to the Sept. 11 attacks. Pentagon and White House officials believed the military analysts could play a crucial role in helping overcome this resistance.
Torie Clarke, the former public relations executive who oversaw the Pentagon's dealings with the analysts as assistant secretary of defense for public affairs, had come to her job with distinct ideas about achieving what she called "information dominance." In a spin-saturated news culture, she argued, opinion is swayed most by voices perceived as authoritative and utterly independent.And so even before Sept. 11, she built a system within the Pentagon to recruit "key influentials" -- movers and shakers from all walks who with the proper ministrations might be counted on to generate support for Mr. Rumsfeld's priorities.
In the months after Sept. 11, as every network rushed to retain its own all-star squad of retired military officers, Ms. Clarke and her staff sensed a new opportunity. To Ms. Clarke's team, the military analysts were the ultimate "key influential" -- authoritative, most of them decorated war heroes, all reaching mass audiences.
The analysts, they noticed, often got more airtime than network reporters, and they were not merely explaining the capabilities of Apache helicopters. They were framing how viewers ought to interpret events. What is more, while the analysts were in the news media, they were not of the news media. They were military men, many of them ideologically in sync with the administration's neoconservative brain trust, many of them important players in a military industry anticipating large budget increases to pay for an Iraq war....
Rather than complain about the "media filter," each of these techniques simply converted the filter into an amplifier.
If you believe that this is how our republic should function, then I can only say that you have gotten precisely the government you deserve. If, on the other hand, you see the enormous dangers in a government using, in its own words, strategies of "information dominance" on its own citizens, then you need to step up and let government - your government - know how you feel about this.
A longer excerpt from the beginning of the article:
To the public, these men are members of a familiar fraternity, presented tens of thousands of times on television and radio as "military analysts" whose long service has equipped them to give authoritative and unfettered judgments about the most pressing issues of the post-Sept. 11 world.
Hidden behind that appearance of objectivity, though, is a Pentagon information apparatus that has used those analysts in a campaign to generate favorable news coverage of the administration's wartime performance, an examination by The New York Times has found.The effort, which began with the buildup to the Iraq war and continues to this day, has sought to exploit ideological and military allegiances, and also a powerful financial dynamic: Most of the analysts have ties to military contractors vested in the very war policies they are asked to assess on air.
Those business relationships are hardly ever disclosed to the viewers, and sometimes not even to the networks themselves. But collectively, the men on the plane and several dozen other military analysts represent more than 150 military contractors either as lobbyists, senior executives, board members or consultants. The companies include defense heavyweights, but also scores of smaller companies, all part of a vast assemblage of contractors scrambling for hundreds of billions in military business generated by the administration's war on terror. It is a furious competition, one in which inside information and easy access to senior officials are highly prized....
Records and interviews show how the Bush administration has used its control over access and information in an effort to transform the analysts into a kind of media Trojan horse -- an instrument intended to shape terrorism coverage from inside the major TV and radio networks.
Analysts have been wooed in hundreds of private briefings with senior military leaders, including officials with significant influence over contracting and budget matters, records show. They have been taken on tours of Iraq and given access to classified intelligence. They have been briefed by officials from the White House, State Department and Justice Department, including Mr. Cheney, Alberto R. Gonzales and Stephen J. Hadley.
In turn, members of this group have echoed administration talking points, sometimes even when they suspected the information was false or inflated. Some analysts acknowledge they suppressed doubts because they feared jeopardizing their access.
A few expressed regret for participating in what they regarded as an effort to dupe the American public with propaganda dressed as independent military analysis.
"It was them saying, 'We need to stick our hands up your back and move your mouth for you,' " Robert S. Bevelacqua, a retired Green Beret and former Fox News analyst, said.
Kenneth Allard, a former NBC military analyst who has taught information warfare at the National Defense University, said the campaign amounted to a sophisticated information operation. "This was a coherent, active policy," he said.
As conditions in Iraq deteriorated, Mr. Allard recalled, he saw a yawning gap between what analysts were told in private briefings and what subsequent inquiries and books later revealed.
"Night and day," Mr. Allard said, "I felt we'd been hosed."
...Some network officials, meanwhile, acknowledged only a limited understanding of their analysts' interactions with the administration. They said that while they were sensitive to potential conflicts of interest, they did not hold their analysts to the same ethical standards as their news employees regarding outside financial interests. The onus is on their analysts to disclose conflicts, they said. And whatever the contributions of military analysts, they also noted the many network journalists who have covered the war for years in all its complexity.
Five years into the Iraq war, most details of the architecture and execution of the Pentagon's campaign have never been disclosed. But The Times successfully sued the Defense Department to gain access to 8,000 pages of e-mail messages, transcripts and records describing years of private briefings, trips to Iraq and Guantánamo and an extensive Pentagon talking points operation.
These records reveal a symbiotic relationship where the usual dividing lines between government and journalism have been obliterated.
Internal Pentagon documents repeatedly refer to the military analysts as "message force multipliers" or "surrogates" who could be counted on to deliver administration "themes and messages" to millions of Americans "in the form of their own opinions."
Though many analysts are paid network consultants, making $500 to $1,000 per appearance, in Pentagon meetings they sometimes spoke as if they were operating behind enemy lines, interviews and transcripts show. Some offered the Pentagon tips on how to outmaneuver the networks, or as one analyst put it to Donald H. Rumsfeld, then the defense secretary, "the Chris Matthewses and the Wolf Blitzers of the world." Some warned of planned stories or sent the Pentagon copies of their correspondence with network news executives. Many -- although certainly not all -- faithfully echoed talking points intended to counter critics.
"Good work," Thomas G. McInerney, a retired Air Force general, consultant and Fox News analyst, wrote to the Pentagon after receiving fresh talking points in late 2006. "We will use it."
Again and again, records show, the administration has enlisted analysts as a rapid reaction force to rebut what it viewed as critical news coverage, some of it by the networks' own Pentagon correspondents. For example, when news articles revealed that troops in Iraq were dying because of inadequate body armor, a senior Pentagon official wrote to his colleagues: "I think our analysts -- properly armed -- can push back in that arena."
The documents released by the Pentagon do not show any quid pro quo between commentary and contracts. But some analysts said they had used the special access as a marketing and networking opportunity or as a window into future business possibilities.
John C. Garrett is a retired Army colonel and unpaid analyst for Fox News TV and radio. He is also a lobbyist at Patton Boggs who helps firms win Pentagon contracts, including in Iraq. In promotional materials, he states that as a military analyst he "is privy to weekly access and briefings with the secretary of defense, chairman of the Joint Chiefs of Staff and other high level policy makers in the administration." One client told investors that Mr. Garrett's special access and decades of experience helped him "to know in advance -- and in detail -- how best to meet the needs" of the Defense Department and other agencies.
In interviews Mr. Garrett said there was an inevitable overlap between his dual roles. He said he had gotten "information you just otherwise would not get," from the briefings and three Pentagon-sponsored trips to Iraq. He also acknowledged using this access and information to identify opportunities for clients. "You can't help but look for that," he said, adding, "If you know a capability that would fill a niche or need, you try to fill it. "That's good for everybody."
At the same time, in e-mail messages to the Pentagon, Mr. Garrett displayed an eagerness to be supportive with his television and radio commentary. "Please let me know if you have any specific points you want covered or that you would prefer to downplay," he wrote in January 2007, before President Bush went on TV to describe the surge strategy in Iraq.
Conversely, the administration has demonstrated that there is a price for sustained criticism, many analysts said. "You'll lose all access," Dr. McCausland said.
The idea that these men would simultaneously be on the payroll of defense contractors, work with the Pentagon to manage the specifics of their message, and appear on TV in the guise of a neutral analysts to advocate on behalf of war is disgusting. As lobbyists for defense contractors, these men and their employers profit from war. To be perfectly clear, I understand that these sorts of companies and spokespeople are necessary. Make no mistake, I both understand and accept that. But that is not what this is about. This is about the ways in which these men participated in a massive project of media manipulation designed to convince the citizens of this republic to approve a war that in the absence of such strategies they would never support. And those are not my words. Those are theirs:
This was a major theme, for example, with Paul E. Vallely, a Fox News analyst from 2001 to 2007. A retired Army general who had specialized in psychological warfare, Mr. Vallely co-authored a paper in 1980 that accused American news organizations of failing to defend the nation from "enemy" propaganda during Vietnam.
This was a major theme, for example, with Paul E. Vallely, a Fox News analyst from 2001 to 2007. A retired Army general who had specialized in psychological warfare, Mr. Vallely co-authored a paper in 1980 that accused American news organizations of failing to defend the nation from "enemy" propaganda during Vietnam."We lost the war -- not because we were outfought, but because we were out Psyoped," he wrote. He urged a radically new approach to psychological operations in future wars -- taking aim at not just foreign adversaries but domestic audiences, too. He called his approach "MindWar" -- using network TV and radio to "strengthen our national will to victory."
...In interviews, participants described a powerfully seductive environment -- the uniformed escorts to Mr. Rumsfeld's private conference room, the best government china laid out, the embossed name cards, the blizzard of PowerPoints, the solicitations of advice and counsel, the appeals to duty and country, the warm thank you notes from the secretary himself.
"Oh, you have no idea," Mr. Allard said, describing the effect. "You're back. They listen to you. They listen to what you say on TV." It was, he said, "psyops on steroids" -- a nuanced exercise in influence through flattery and proximity. "It's not like it's, 'We'll pay you $500 to get our story out,' " he said. "It's more subtle."
The access came with a condition. Participants were instructed not to quote their briefers directly or otherwise describe their contacts with the Pentagon.
They were given privileged access to information designed to support a set of unpopular policies, and then they were sent out into the world to convince the public that its understanding of those policies was wrong. But in so doing, these analysts were forbidden from disclosing to the public that they were working on behalf of the government. That was to remain a secret.
Remember - these men weren't just retired military officers. They were also lobbyists for defense contractors. If the Pentagon cut off their access, they wouldn't just lose their jobs as media analysts, they would lose everything. The Pentagon knew they could use this dependency as leverage, and they did. This wasn't an accident. This was deliberate strategy:
In the fall and winter leading up to the invasion, the Pentagon armed its analysts with talking points portraying Iraq as an urgent threat. The basic case became a familiar mantra: Iraq possessed chemical and biological weapons, was developing nuclear weapons, and might one day slip some to Al Qaeda; an invasion would be a relatively quick and inexpensive "war of liberation."
At the Pentagon, members of Ms. Clarke's staff marveled at the way the analysts seamlessly incorporated material from talking points and briefings as if it was their own."You could see that they were messaging," Mr. Krueger said. "You could see they were taking verbatim what the secretary was saying or what the technical specialists were saying. And they were saying it over and over and over." Some days, he added, "We were able to click on every single station and every one of our folks were up there delivering our message. You'd look at them and say, 'This is working.' "
On April 12, 2003, with major combat almost over, Mr. Rumsfeld drafted a memorandum to Ms. Clarke. "Let's think about having some of the folks who did such a good job as talking heads in after this thing is over," he wrote.
By summer, though, the first signs of the insurgency had emerged. Reports from journalists based in Baghdad were increasingly suffused with the imagery of mayhem.
The Pentagon did not have to search far for a counterweight.
It was time, an internal Pentagon strategy memorandum urged, to "re-energize surrogates and message-force multipliers," starting with the military analysts.
The memorandum led to a proposal to take analysts on a tour of Iraq in September 2003, timed to help overcome the sticker shock from Mr. Bush's request for $87 billion in emergency war financing.
The group included four analysts from Fox News, one each from CNN and ABC, and several research-group luminaries whose opinion articles appear regularly in the nation's op-ed pages.
The trip invitation promised a look at "the real situation on the ground in Iraq."
The situation, as described in scores of books, was deteriorating. L. Paul Bremer III, then the American viceroy in Iraq, wrote in his memoir, "My Year in Iraq," that he had privately warned the White House that the United States had "about half the number of soldiers we needed here."
"We're up against a growing and sophisticated threat," Mr. Bremer recalled telling the president during a private White House dinner.
That dinner took place on Sept. 24, while the analysts were touring Iraq.
Yet these harsh realities were elided, or flatly contradicted, during the official presentations for the analysts, records show. The itinerary, scripted to the minute, featured brief visits to a model school, a few refurbished government buildings, a center for women's rights, a mass grave and even the gardens of Babylon.
Mostly the analysts attended briefings. These sessions, records show, spooled out an alternative narrative, depicting an Iraq bursting with political and economic energy, its security forces blossoming. On the crucial question of troop levels, the briefings echoed the White House line: No reinforcements were needed. The "growing and sophisticated threat" described by Mr. Bremer was instead depicted as degraded, isolated and on the run.
"We're winning," a briefing document proclaimed.
One trip participant, General Nash of ABC, said some briefings were so clearly "artificial" that he joked to another group member that they were on "the George Romney memorial trip to Iraq," a reference to Mr. Romney's infamous claim that American officials had "brainwashed" him into supporting the Vietnam War during a tour there in 1965, while he was governor of Michigan.
But if the trip pounded the message of progress, it also represented a business opportunity: direct access to the most senior civilian and military leaders in Iraq and Kuwait, including many with a say in how the president's $87 billion would be spent. It also was a chance to gather inside information about the most pressing needs confronting the American mission: the acute shortages of "up-armored" Humvees; the billions to be spent building military bases; the urgent need for interpreters; and the ambitious plans to train Iraq's security forces.
Information and access of this nature had undeniable value for trip participants like William V. Cowan and Carlton A. Sherwood.
Mr. Cowan, a Fox analyst and retired Marine colonel, was the chief executive of a new military firm, the wvc3 Group. Mr. Sherwood was its executive vice president. At the time, the company was seeking contracts worth tens of millions to supply body armor and counterintelligence services in Iraq. In addition, wvc3 Group had a written agreement to use its influence and connections to help tribal leaders in Al Anbar Province win reconstruction contracts from the coalition.
"Those sheiks wanted access to the C.P.A.," Mr. Cowan recalled in an interview, referring to the Coalition Provisional Authority.
Mr. Cowan said he pleaded their cause during the trip. "I tried to push hard with some of Bremer's people to engage these people of Al Anbar," he said.
Back in Washington, Pentagon officials kept a nervous eye on how the trip translated on the airwaves. Uncomfortable facts had bubbled up during the trip. One briefer, for example, mentioned that the Army was resorting to packing inadequately armored Humvees with sandbags and Kevlar blankets. Descriptions of the Iraqi security forces were withering. "They can't shoot, but then again, they don't," one officer told them, according to one participant's notes.
"I saw immediately in 2003 that things were going south," General Vallely, one of the Fox analysts on the trip, recalled in an interview with The Times.
The Pentagon, though, need not have worried.
"You can't believe the progress," General Vallely told Alan Colmes of Fox News upon his return. He predicted the insurgency would be "down to a few numbers" within months.
"We could not be more excited, more pleased," Mr. Cowan told Greta Van Susteren of Fox News. There was barely a word about armor shortages or corrupt Iraqi security forces. And on the key strategic question of the moment -- whether to send more troops -- the analysts were unanimous.
"I am so much against adding more troops," General Shepperd said on CNN.
Inside the Pentagon and at the White House, the trip was viewed as a masterpiece in the management of perceptions, not least because it gave fuel to complaints that "mainstream" journalists were ignoring the good news in Iraq.
"We're hitting a home run on this trip," a senior Pentagon official wrote in an e-mail message to Richard B. Myers and Peter Pace, then chairman and vice chairman of the Joint Chiefs of Staff.
Its success only intensified the Pentagon's campaign. The pace of briefings accelerated. More trips were organized. Eventually the effort involved officials from Washington to Baghdad to Kabul to Guantánamo and back to Tampa, Fla., the headquarters of United States Central Command.
The scale reflected strong support from the top. When officials in Iraq were slow to organize another trip for analysts, a Pentagon official fired off an e-mail message warning that the trips "have the highest levels of visibility" at the White House and urging them to get moving before Lawrence Di Rita, one of Mr. Rumsfeld's closest aides, "picks up the phone and starts calling the 4-stars."
Mr. Di Rita, no longer at the Defense Department, said in an interview that a "conscious decision" was made to rely on the military analysts to counteract "the increasingly negative view of the war" coming from journalists in Iraq. The analysts, he said, generally had "a more supportive view" of the administration and the war, and the combination of their TV platforms and military cachet made them ideal for rebutting critical coverage of issues like troop morale, treatment of detainees, inadequate equipment or poorly trained Iraqi security forces. "On those issues, they were more likely to be seen as credible spokesmen," he said.
For analysts with military industry ties, the attention brought access to a widening circle of influential officials beyond the contacts they had accumulated over the course of their careers.
One of the major themes - maybe even the major theme - of military scholarship on the Vietnam war was that senior military officers did too little to push back against a policy that needlessly sent thousands of Americans to their deaths. Throughout their careers, the junior officers who first served in Vietnam worked hard to ensure that if such a situation ever arose again, they would speak out and make sure that their voices were heard. Or at least that's been the story up until now.
Some senior officers did speak out prior to this war, and a few even resigned. But after this article, we know that many more retired military officers actively participated in a campaign designed explicitly to to mislead the public. They didn't just help break our military in Iraq; they helped shred some of the most basic premises of our system of self-government, too.
The full dimensions of this mutual embrace were perhaps never clearer than in April 2006, after several of Mr. Rumsfeld's former generals -- none of them network military analysts -- went public with devastating critiques of his wartime performance. Some called for his resignation.
On Friday, April 14, with what came to be called the "Generals' Revolt" dominating headlines, Mr. Rumsfeld instructed aides to summon military analysts to a meeting with him early the next week, records show. When an aide urged a short delay to "give our big guys on the West Coast a little more time to buy a ticket and get here," Mr. Rumsfeld's office insisted that "the boss" wanted the meeting fast "for impact on the current story."That same day, Pentagon officials helped two Fox analysts, General McInerney and General Vallely, write an opinion article for The Wall Street Journal defending Mr. Rumsfeld.
"Starting to write it now," General Vallely wrote to the Pentagon that afternoon. "Any input for the article," he added a little later, "will be much appreciated." Mr. Rumsfeld's office quickly forwarded talking points and statistics to rebut the notion of a spreading revolt.
"Vallely is going to use the numbers," a Pentagon official reported that afternoon.
The standard secrecy notwithstanding, plans for this session leaked, producing a front-page story in The Times that Sunday. In damage-control mode, Pentagon officials scrambled to present the meeting as routine and directed that communications with analysts be kept "very formal," records show. "This is very, very sensitive now," a Pentagon official warned subordinates.
On Tuesday, April 18, some 17 analysts assembled at the Pentagon with Mr. Rumsfeld and General Pace, then the chairman of the Joint Chiefs.
A transcript of that session, never before disclosed, shows a shared determination to marginalize war critics and revive public support for the war.
"I'm an old intel guy," said one analyst. (The transcript omits speakers' names.) "And I can sum all of this up, unfortunately, with one word. That is Psyops. Now most people may hear that and they think, 'Oh my God, they're trying to brainwash.' "
"What are you, some kind of a nut?" Mr. Rumsfeld cut in, drawing laughter. "You don't believe in the Constitution?"
There was little discussion about the actual criticism pouring forth from Mr. Rumsfeld's former generals. Analysts argued that opposition to the war was rooted in perceptions fed by the news media, not reality. The administration's overall war strategy, they counseled, was "brilliant" and "very successful."
"Frankly," one participant said, "from a military point of view, the penalty, 2,400 brave Americans whom we lost, 3,000 in an hour and 15 minutes, is relative."
An analyst said at another point: "This is a wider war. And whether we have democracy in Iraq or not, it doesn't mean a tinker's damn if we end up with the result we want, which is a regime over there that's not a threat to us."
"Yeah," Mr. Rumsfeld said, taking notes.
But winning or not, they bluntly warned, the administration was in grave political danger so long as most Americans viewed Iraq as a lost cause. "America hates a loser," one analyst said.
Much of the session was devoted to ways that Mr. Rumsfeld could reverse the "political tide." One analyst urged Mr. Rumsfeld to "just crush these people," and assured him that "most of the gentlemen at the table" would enthusiastically support him if he did.
"You are the leader," the analyst told Mr. Rumsfeld. "You are our guy."
At another point, an analyst made a suggestion: "In one of your speeches you ought to say, 'Everybody stop for a minute and imagine an Iraq ruled by Zarqawi.' And then you just go down the list and say, 'All right, we've got oil, money, sovereignty, access to the geographic center of gravity of the Middle East, blah, blah, blah.' If you can just paint a mental picture for Joe America to say, 'Oh my God, I can't imagine a world like that.' "
Even as they assured Mr. Rumsfeld that they stood ready to help in this public relations offensive, the analysts sought guidance on what they should cite as the next "milestone" that would, as one analyst put it, "keep the American people focused on the idea that we're moving forward to a positive end." They placed particular emphasis on the growing confrontation with Iran.
"When you said 'long war,' you changed the psyche of the American people to expect this to be a generational event," an analyst said. "And again, I'm not trying to tell you how to do your job..."
"Get in line," Mr. Rumsfeld interjected.
The genius of our constitutional system is that it separates and shares powers in a multiplicity of overlapping branches. This fragmentation makes achieving policy goals incredibly difficult, but that is precisely the point. The Founders recognized that strong central governments inevitably abuse their powers, and that the most serious abuses come during a time of war. That was why they insisted on civilian control of the military, and that was why they split the power of the Commander in Chief from the power to declare and pay for war.
This system is now so far out of balance that it is actually difficult for me to imagine how we bring it back to level. The Congress has almost completely abdicated his role as a check on the power of executive during a time of war. Using the new methods and techniques of mass media, the executive has created a system in which the will of the people can be almost invisibly bent to support their ends. And the military? They may speak about devotion to civilian control, but as this article shows, they interpret that to mean control by the executive branch, and not, as the Founders originally intended, control by the people of this republic through all of their elected officials.
I realize that bloggers tend towards hyperbole. I know I fall into that trap far too often myself. But that said, I really don't think there is any way to overstate the importance of this story. This is not in any way, shape, or form how our system of government is designed to work. Government exists to preserve and protect our individual liberties. Its powers are clearly defined and limited. And nowhere among them are the powers to deceive the public it supposedly represents in order to convince it to support oterhwise unpopular policies.
In our system of government, the people are meant to manipulate the government, and not vice versa. Everything about our history, everything bout our constitutional structure and political culture, rebels at the idea that the people should be made through force to support the will of the government. In fact, it was opposition to precisely that idea that led to a long, bloody, and eventually successful revolution out of which this nation was created. Were Jefferson, Madison, Washington, Adams, and Paine alive today, I can promise you that they would be appalled.
They gave us a republic, but we are losing it. I do not even begin to pretend to know how to fix this problem, but fix it we must. A system that allows this is many things, but among them is not a system of self-government. Self-government is the foundation upon which everything else rests. Everything. And year by year, day by day, we are losing it.
But this article is a start. The NYT and other prestige media operations have been complicit in this system for far too long. As much as we all want to hate them for this, our republic has grown so large that it is almost impossible to imagine how, in the short term at least, we solve this without their help.
So you can begin acting on this by contacting the NYT and thanking them for bringing this to the light. Next, send the article to everyone you know (or better yet, send them a link to this post. ha!). Email your Senators and your Representative in Congress. Write to your local newspapers and TV stations and demand that they cover this.
And please, be absolutely certain to write to CNN, ABC, CBS, and NBC and share your thoughts. All were offered a chance to comment on the NYT story for publication, and all refused.
Get up. Stand up. Do something. Democracy is always ours to lose. It isn't something that is, but something that we do. What are you doing to make sure that it is not lost?
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